Pillar & Cluster Build
Own a topic, not just a keyword.
One in-depth pillar page plus six supporting cluster pages on a topic that matters to your buyers, fully interlinked so search and AI engines see your depth of expertise.
42
business days from kickoff
7
pages: 1 pillar and 6 cluster
1
acceptance checklist, agreed up front
Is this for you?
There’s a topic you must own
A core subject where you want to be the go-to source.
Your content is scattered
Lots of posts, no structure that shows expertise.
Competitors have hubs; you don’t
Their topic pages win the big queries.
What's included
- 1
Topic map
The pillar topic and six subtopics, agreed with you.
- 2
Pillar page
A comprehensive guide to the topic.
- 3
Six cluster pages
Focused pages on each subtopic.
- 4
Internal linking
Every page linked to the pillar and to each other where it helps readers.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- More than one topic cluster
- Custom design for the pillar page
- Promotion and link building (Off-page packs)
What we'll need from you
- Editor access to your website
- A subject-matter expert to review drafts
- One person who approves work within [X] business days
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Map
Topic and subtopics agreed.
- Phase 2
Write
Pillar and cluster drafted.
- Phase 3
Review
You approve.
- Phase 4
Publish and acceptance
Published, linked and signed off.
Questions
Yes. Existing pages can be refreshed and linked in, agreed at scoping.
Long enough to cover the topic properly; the target is set in the brief. [Confirm word range]
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.