E2Fill your content gapsOn request

Content Gap, 10 pages

Close more of the gap in one go.

Ten new pages or articles on topics your competitors cover and you don’t, chosen from your Content Intelligence recommendations and structured so search and AI engines can quote them.

42

business days from kickoff

10

pages or articles

1

acceptance checklist, agreed up front

Is this for you?

Competitors cover far more topics

Five pages wouldn’t close the gap.

You want to build topical depth

A cluster of related pages proves expertise better than one.

You lack writing capacity

The plan is clear; the hours aren’t.

What's included

  1. 1

    10 topics and briefs

    Chosen with you from Content Intelligence recommendations, each with an approved brief.

  2. 2

    10 pages written

    Drafted by a delivery partner writer with an editorial pass.

  3. 3

    Structured for search and AI

    Clear headings, direct answers, metadata and internal links.

  4. 4

    Published or ready to publish

    We publish with editor access, or hand over files.

  5. 5

    Scope Snapshot and acceptance checklist

    Everything agreed in writing before work starts, and checked item by item at the end.

Not included

  • Rewriting existing pages (Content Refresh, E3)
  • Custom illustration, photography or video
  • An ongoing content program (introduction to an agency partner)

What we'll need from you

  • Editor access to your website, or a contact for handover
  • A subject-matter expert to review drafts
  • One person who approves work within [X] business days

Before you start

We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.

Start free audit

How it runs

  1. Phase 1

    Topics and briefs

    Ten topics and briefs approved.

  2. Phase 2

    Write

    Pages drafted and edited.

  3. Phase 3

    Review

    You review; one round of changes. [Confirm rounds]

  4. Phase 4

    Publish and acceptance

    Published and signed off.

Questions

Same process, twice the pieces, and a longer timeline. Start with five if you want to try it first.

Set in each brief to fit the topic. [Confirm word range]

No. You only need an email address.

Want this pack when it opens?

Register interest and we will tell you when it opens.

Register interest