See your share of the conversation, platform by platform
Share of Voice measures how often you're mentioned on social platforms, and how much engagement you get, against the competitors you name.
Free. Just your email, no card and no account.What is share of voice?
Share of voice is your slice of the mentions and engagement in your category, compared with named competitors. Adviora measures it per product and per platform, splitting mention share from engagement share, so you can see whether people are talking about you and whether they care.
of Gen Z turn to social platforms first when they search, against 32% for search engines. 76% of users say social content influenced a recent purchase.
Source: Sprout Social, 2025Branded web mentions were the strongest correlate of brand visibility in Google's AI Overviews, across 75,000 brands.
Source: Ahrefs, 2025Two numbers that tell different stories
Mention share shows how often you come up. Engagement share shows how much people react. A brand can lead one and trail the other.
- Per product and per platform
- Brand and each competitor side by side
- Live data check on demand
Watch the share move
30-day trends and week-on-week comparisons show whether a campaign shifted the conversation.
- 30-day trend per entity
- Weekly comparison
- Publications that drove the change
| Entity | Likes | Shares | Comments |
|---|---|---|---|
| Your brand | 3.2K | 41 | 96 |
| Competitor A | 9.8K | 310 | 640 |
| Competitor B | 7.1K | 122 | 415 |
Your own channels, in the same place
Followers, reach, views and engagement for Facebook, Instagram, YouTube, Reddit and TikTok, over 7, 30 or 90 days.
- Daily trends and post performance
- Best posts per platform
- Same screen for every connected account
How share of voice is measured
- Step 1
Name
Add the competitors you want to measure against, per product.
- Step 2
Collect
Adviora pulls public mentions and engagement per platform.
- Step 3
Compare
Mention and engagement share are calculated side by side.
- Step 4
Track
Trends and weekly comparisons show what moved.
Each analysis run refreshes every report. Your plan sets how many runs you get each month. How we score.
What each number means
| Metric | What it measures | What to do with it |
|---|---|---|
| Mention share | Your share of all mentions among tracked brands | Low share: you're not part of the conversation yet. |
| Engagement share | Your share of likes, shares and comments | Low engagement with high mentions: content isn't landing. |
| Platform mix | Where your share is strongest | Put effort where your buyers are. |
Built for brands and agencies
Brands
Prove a campaign changed the conversation.
Agencies
Report social share of voice next to search and AI.
Multi-product
Measure each product against its own rivals.
AEO score rose from 13.3% to 72.39% and our GEO score rose from 73.9%4 to 88.82%.
TEHTE India
Which plans include it
Included on Growth (8 brands), Agency (15 pooled) and Agency Pro (30 pooled), with social visibility tracking.
Compare plansRather have us fix it?
Fixed-scope Action Packs, delivered by Adviora's delivery team.
See all Action PacksShare of voice FAQ
Share of voice covers the platforms shown in the product today, including Facebook, Instagram, YouTube, Reddit, Quora, TikToK and Online News publications.
No. Share of Voice is derived from real-time social media and online publications available over Internet, whereas AI citations or mentions are derived from the AI Engine responses.
You don’t need to connect your social media accounts to get online Share of Voice.