Show people and AI engines why they can trust you
Adviora checks the trust signals that Google's quality guidelines describe, finds missing trust pages, and measures your trust deficit for each product and market.
Free. Just your email, no card and no account.What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the qualities Google's quality raters look for. Adviora checks 76 trust signals across your site, finds the trust pages you're missing, and scores how much distrust stands between a buyer and a decision.
of people trust the brands they use, and trust now weighs as much in a purchase as quality and price.
Source: Edelman Trust Barometer, 2025of B2B buyers used AI during a recent purchase, and 67% prefer to buy without talking to a sales rep.
Source: Gartner, 2026Find the pages buyers look for before they trust you
Adviora looks for seven trust pages and tells you which exist, which are missing and which changed.
- About, Contact, Team, Privacy, Terms, Cookies, Blog
- Found, missing and newly found
- Change since the last audit
76 signals, grouped so you can act
Each signal passes or fails, grouped into categories like brand and culture, legal and compliance, and schema and technical.
- Pass, fail and regressed counts
- Strongest and weakest category
- Score change over time
Measure the distrust you can't see
The Effective Trust Deficit Score shows how much hidden and explicit distrust stands in the way, per product and market, and names the main lever to fix it.
- Effective, latent and observed trust deficit
- Primary lever, such as trust-first content
- Target under 50
How the trust audit works
- Step 1
Detect
Find trust pages and signals on every crawled page.
- Step 2
Score
Each signal passes or fails; categories get a pass rate.
- Step 3
Measure
The trust deficit is calculated per product and market.
- Step 4
Fix
Recommendations, ranked by impact.
Each analysis run refreshes every report. Your plan sets how many runs you get each month. How we score.
What each number means
| Metric | What it measures | What to do with it |
|---|---|---|
| E-E-A-T score | Share of trust signals that pass | Fix failing signals in the weakest category first. |
| Trust page coverage | How many of the 7 trust pages exist | Missing pages are often the quickest win. |
| ETDS | Effective Trust Deficit Score, 0–100 | Above 50: build trust content before pushing demand. |
| Latent vs observed | Hidden vs explicit distrust | Latent above observed means structural gaps, not just messaging. |
Built for brands and agencies
Regulated sectors
Health, finance, legal and education sites where trust decides the sale.
Agencies
Show clients a clear, scored trust gap.
New brands
Build credibility before spending on traffic.
AEO score rose from 13.3% to 72.39% and our GEO score rose from 73.9%4 to 88.82%.
TEHTE India
Rather have us fix it?
Fixed-scope Action Packs, delivered by Adviora's delivery team.
B1Trust Page Foundationfrom $900Trust and E-E-A-T FAQ
Google describes E-E-A-T as what its quality raters assess, not a single ranking factor. The same trust signals also help AI engines decide which sources to quote.
The Effective Trust Deficit Score (0–100) shows how much hidden and explicit distrust stands in the way, per product and market, and names the main lever to fix it. Aim for under 50.
Yes. Fixed-scope Action Packs, delivered by Adviora's delivery team: Trust Page Foundation (from $900).