For content leads

What should we publish next?

Customer discovery and content intelligence surface the real questions, the intent behind them, the topic gaps and the competing content, so every brief starts from demand rather than a hunch.

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Content plan · yourbrand.com
[Keyword] · competitors cover it, you don'tMissing
[Keyword] · your page is thinWeak
[Question] · buyers want proofTrust gap
[Keyword] · new page neededNew page
The short answer

What the content lead view gives you

The topics your buyers search for that you don't cover well, who is searching and what persuades them, and a check that a new page won't compete with one you already have.

Questions this view answers
  • What are buyers asking that we don't answer?
  • Should we expand a page or write a new one?
  • What does our buyer care about most?
  • Which sources do AI engines cite for our topics?
Content intelligence

Find the gaps worth filling

Content intelligence compares the searches in your market with what your site covers, and marks each topic as missing or weak, with quick wins and new pages to create. See content intelligence

  • Missing and weak topics, per product and location
  • Quick wins on existing pages, and new pages to create
  • Trust-sensitive searches that need proof on the page
Content gaps
Quick wins12existing pages
New pages7to create
Weak topics9to expand
Trust gaps4searches
Buyer personas

Write for the person searching

Buyer personas built from your Search Console and Analytics data show intent, emotional drivers, devices and the questions each audience asks. See content intelligence

  • Intent split across awareness, consideration and decision
  • Emotional drivers scored for each persona
  • Pricing, comparison and trust questions
Search intent · [persona]
Awareness42%
Consideration35%
Decision23%
Before you publish

Don't compete with your own pages

Check a keyword before you write. If an existing page already covers it, Adviora tells you which one to expand. Citation Intelligence shows which sources AI engines cite on your topics. See Citation Intelligence

  • Pre-publish check against your existing pages
  • The sources AI engines cite in your category
  • Answer-readiness checks on every published page
Pre-publish check
'crm onboarding checklist'Go ahead
'crm for startups' · covered by /crm-guideExpand existing
Why it holds together

One set of numbers, so the views can't disagree

Every role reads the same audit runs. When the leadership deck and the specialist's audit come from different exports, someone spends a morning reconciling them. Here, the summary and the detail come out of the same run.

One source

Each summary is built from the detailed results, not calculated a second time.

One run

The leadership slide and the audit list come from the same run, so there's nothing to reconcile.

Plans

Which plan fits

Buyer personas are on every plan; the content strategy builder and AI content generator are on Growth ($349/month) and the Agency plans. They need Google Search Console and Analytics connected.

Compare plans

Rather have us fix it?

Fixed-scope Action Packs, delivered by Adviora's delivery team.

E1Content Gap, 5 pagesfrom $1,600E4Pillar & Cluster BuildOn requestD3Answer Block BuildOn request
Questions

Content lead FAQ

No. Adviora tells you what to write and why. If you'd rather we wrote it, Content Gap and Pillar & Cluster Action Packs are fixed-scope work our team delivers.

From your Search Console queries, keyword data for your market, and the trust and intent signals in your content intelligence report.

Yes. Content intelligence and buyer personas are built from your Search Console and Analytics data.

Yes. The pre-publish check tells you when an existing page already covers a keyword, so you expand it instead.

Find the topics your buyers are searching for. It takes two minutes.