Content Gap — 5 pages
Publish the pages your buyers are looking for.
We write five new pages or articles on topics your competitors cover and you don't, chosen from Adviora's Content Intelligence recommendations for your site and structured so search and AI engines can quote them.
Is this for you?
Competitors cover topics you don't
They answer questions your buyers ask, and you have nothing on the subject.
Your content misses what buyers ask
You publish regularly, but not on the topics that bring buyers to a decision.
You know what to write, not when
The topics are clear. Finding the time to write them well isn't.
What's included
- 1
5 topics and briefs
Topics chosen with you from your Content Intelligence recommendations, each with a written brief you approve.
- 2
5 pages or articles written
Drafted by a delivery partner writer and edited for accuracy, clarity and your tone of voice.
- 3
Structured for search and AI
Clear headings, direct answers, titles, meta descriptions and internal links to your existing pages.
- 4
Published or ready to publish
We publish with editor access, or hand over ready-to-publish files.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- Rewriting existing pages (Content Refresh, E3)
- Custom illustration, photography or video
- An ongoing content program (introduction to an agency partner)
What we'll need from you
- Editor access to your website, or a contact to hand files to
- A subject-matter expert for a short review of each draft
- One person who approves briefs and copy within [X] business days
Before you start
We pick the five topics with you from Adviora's Content Intelligence recommendations for your site. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Topics and briefs
Five topics chosen and briefs approved.
- Phase 2
Write
Pages drafted and edited.
- Phase 3
Review
You and your expert review; one round of changes.
- Phase 4
Publish and acceptance
Published or handed over, checked and signed off.
Questions
How do you choose the five topics?
From the gaps Content Intelligence finds between your site and your competitors', ranked by how close each topic is to a buying decision. You approve the final five.
How long is each piece?
Long enough to answer the question well. The target length for each piece is set in its brief.
Who writes the content?
A delivery partner writer, with an editorial pass before you see it. Content for US and UK audiences gets a native-English senior edit.
Do I need an Adviora plan?
No. You only need an email address.
Often paired with
Fill the gaps your competitors already cover.
Start with a few questions. We'll prepare before the call.