Sample reports for an anonymized client: the three the free audit produces (AI visibility, GEO analysis and EEAT) plus a buyer persona, a technical SEO report, a backlink report, a share of voice report, a competitor universe report and a keyword overview, all with sample data.
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How often ChatGPT, Claude, Gemini and Perplexity mention and cite the brand.
Crawl your domain once, and see how ChatGPT, Claude, Gemini, Perplexity and DeepSeek answer the real questions people search for in your market.
On 'Which dashboard software is easiest to set up?', Northwind was named first by ChatGPT, Gemini and Perplexity in the same run, the only prompt where it holds the top spot on three engines at once.
On 'What should I look for in a BI tool for a mid-size team?', Claude cited the site 7 times and Gemini 4 times, yet neither mentioned Northwind by name. The content is trusted; the brand is not yet connected to it.
DeepSeek cited northwind-analytics.example only twice across all 8 observations and mentioned the brand once, at position 5. This is a blind spot that needs dedicated content and indexing attention.
Across headline-scored questions, Looker Studio appeared in 22 mentions at an average position of 1.9, against 15 mentions at 2.4 for Northwind. Northwind loses most comparison prompts.
On prompts such as 'What are good options for dashboard software?' and 'How do I replace spreadsheet reporting?', none of the five engines named Northwind, although the site occasionally appears as a citation source. The brand lacks the content positioning to capture these wider queries.
Cached Oct 7, 09:30 AM
Generative-engine readiness issues found across the site, worst first.
Generative-engine readiness signals detected across your site.
Audited on
Lowest score first. Open a page to see what is wrong on it.
Experience, expertise, authority and trust signals found on the homepage.
Trust signals, authorship, and compliance audit · https://northwind-analytics.example
Audited 7 Oct 2026
Audited page inventory with detection status
| Page | URL detected | Status |
|---|---|---|
| About Us Page | https://northwind-analytics.example/about/ | Found |
| Blog / Article Page | https://northwind-analytics.example/blog/how-we-measure-revenue-metrics | Found |
| Contact Page | https://northwind-analytics.example/contact/ | Found |
| Cookie Policy Page | — | Missing |
| Meet the Team Page | — | Missing |
| Privacy Policy Page | https://northwind-analytics.example/privacy-policy/ | Found |
| Terms of Use Page | https://northwind-analytics.example/terms-and-conditions/ | Found |
Pass rate for each E-E-A-T area
Every check, grouped by area
What to fix first: the 8 signals that failed
Who is searching, what drives their decisions and what to change on the site for them.
https://northwind-analytics.example
Northwind Analytics, United Kingdom · B2B · Revenue dashboards · united kingdom
Audited 7 Oct 2026
Persona signals and engagement metrics
What drives this persona's decisions, derived from search queries and on-site engagement
Interest in queries like 'bi tool for small teams' and 'replace spreadsheet reporting' shows a strong wish to save time on reporting.
Queries such as 'revenue dashboard software' reflect a desire to grow and show results to the board.
Queries about 'northwind analytics pricing' show that cost is a consideration, though not a primary focus.
Brand-name queries suggest some interest in being seen to use a respected tool, but no strong status-driven behaviour.
No supporting signal.
Pages this persona views most
| Page | URL | Views | Share |
|---|---|---|---|
| Revenue dashboards | https://northwind-analytics.example/product/revenue-dashboards | 188 | 45.6% |
| Pricing | https://northwind-analytics.example/pricing | 96 | 23.3% |
| Warehouse connectors | https://northwind-analytics.example/product/connectors | 61 | 14.8% |
| Customer stories | https://northwind-analytics.example/customers | 38 | 9.2% |
| Book a demo | https://northwind-analytics.example/demo | 29 | 7.0% |
How this persona weighs cost against confidence
Mostly on the plans comparison and the annual discount.
Security page and customer stories are read before a demo request.
Looks for per-seat limits and what is included in each plan.
Case studies with results from teams of a similar size.
Searches that include the brand name
| Query | Clicks | Intent |
|---|---|---|
| northwind analytics pricing | 11 | Commercial |
| northwind analytics vs looker studio | 9 | Commercial |
| northwind analytics reviews | 7 | Commercial |
| northwind analytics login | 5 | Navigational |
| what is northwind analytics | 4 | Informational |
What to change first for this persona
Crawlability, indexability, performance and structured data across the site.
Crawlability, indexability, performance, and structured data benchmarks · https://northwind-analytics.example
Audited 7 Oct 2026
Audit breakdowns
Count per issue category (211 total)
Issue distribution by severity level · 211 total
Mobile Lighthouse score per page
HTTPS & mobile
Every crawled page is served over HTTPS with a valid certificate.
No page loads insecure images, scripts or styles.
6 pages fail to render fully on a mobile screen.
Buttons or links too close together on small screens.
Recommendations
Referring domains, link authority, spam risk and broken-link health.
Referring domains, link authority, spam risk, and broken-link health benchmarks
Audited 7 Oct 2026 · https://northwind-analytics.example
DoFollow vs NoFollow distribution
DoFollow 49.4%, below the 60% recommended threshold
Percentage distribution by link attribute type
Key health indicators across the backlink profile
IP ratio 0.76: 241 IPs vs 318 domains
Current snapshot: new: 0 · lost: 0 · referring domains: 318
Historical trend requires multiple audit snapshots
Current: 1,240 backlinks · 318 domainsHow other sites word the link to you
Top domains linking to the site
| Domain | Domain rank | Links | Link type |
|---|---|---|---|
| example-review-site.com | 71 | 14 | DoFollow |
| example-guides.com | 64 | 9 | DoFollow |
| example-trade-journal.com | 58 | 6 | DoFollow |
| example-community.org | 49 | 21 | NoFollow |
| example-directory.net | 37 | 4 | NoFollow |
| example-startup-news.com | 33 | 3 | DoFollow |
Low overall; 14 domains score above the safe level.
From domains with very high spam scores.
Links from low-trust top-level domains.
Exact-match anchors; keep under 10%.
One competitor segment in detail: its score, what drives it and the plan to win it.
UK · SEO · 16.4K combined volume · 78 signals
4 inputs fell back to a neutral default this run (no collector connected yet): Demographic Match, Device Match, Review Count, Competitor Review Rating.
Score at each weekly refresh · up 11 points in 7 weeks
| Keyword | Source | Volume |
|---|---|---|
| looker studio alternative | SEO | 320 |
| power bi vs northwind analytics | SEO | 90 |
| best bi tool for small teams | SEO | 590 |
| metabase alternative | SEO | 210 |
| revenue dashboard software | SEO | 480 |
Recommended channel Organic Search
Prerequisite: Create and publish 2 critical trust pages to improve credibility.
Search volume, CPC, difficulty and seasonality for the keywords you already track.
Keyword universe
Search volume, CPC, competition and 12-month seasonality for keywords you already have. A metrics lookup for a known list. It does not discover new keywords for a domain.
Top 5 keywords by monthly searches
Metrics as of each keyword's last check
| Keyword | Search volume | CPC | Difficulty | Market | Last checked |
|---|---|---|---|---|---|
| looker studio alternativeCommercial | 2,400 | $11.40 | medium 35 | United States · English | Oct 5, 2026, 4:21 PM |
12-month seasonality (relative search interest) JFMAMJJASOND | |||||
| business intelligence for small teamsInformational | 1,900 | $14.20 | medium 38 | United States · English | Oct 3, 2026, 11:56 AM |
12-month seasonality (relative search interest) JFMAMJJASOND | |||||
| revenue dashboard softwareCommercial | 880 | $18.75 | medium 41 | United States · English | Sep 29, 2026, 9:10 AM |
12-month seasonality (relative search interest) JFMAMJJASOND | |||||
| bi tool comparisonCommercial | 590 | $16.30 | medium 44 | United Kingdom · English | Sep 24, 2026, 2:32 PM |
12-month seasonality (relative search interest) JFMAMJJASOND | |||||
| self-serve analyticsInformational | 320 | $9.10 | easy 22 | United Kingdom · English | Sep 18, 2026, 10:05 AM |
12-month seasonality (relative search interest) JFMAMJJASOND | |||||
| No checked keyword matches that filter. | |||||
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