Grade your Google Ads account against 81 benchmarks
Adviora reads 90 days of your Google Ads data, checks it against 81 benchmarks from conversion tracking to Performance Max, and gives you a score out of 100, the evidence behind every result, and a written analysis you can share.
Needs a connected Google Ads account.What is the Google Ads audit?
The Google Ads audit grades a connected Google Ads account against Adviora's benchmark ruleset. Each of the 81 checks passes, warns or fails, with the reason and the evidence it used, and the results roll up into one weighted score with a maturity band.
Read-only
The audit reads data synced from your account. It never changes your campaigns, bids or budgets.
No guessing
When a check can't be fully worked out from your data, the result says why. It is never quietly marked as a pass.
81 checks, one weighted score
The checks cover 15 areas, weighted by tier, so the issues that cost the most money count the most.
- Conversion tracking, bidding, budgets, keywords, negatives, ads, assets and audiences
- Performance Max, Shopping, Display and Video checks, run only where those campaigns exist
- Pass, warn or fail, each with its reason and evidence
Spend, efficiency, and your best and worst ads
A snapshot of how the account performs, next to the benchmark results.
- Spend, click-through rate, conversion rate and cost per acquisition
- Spend by campaign type and by country
- Best and worst performing ad, with short insights
A written analysis your team can act on
Claude reads the whole account and writes a plain-language analysis of what to fix and why. It goes into a PDF report with charts, ready to share.
- Business-friendly analysis of the full account
- PDF report with charts
- GA4 attribution check, and page speed for the landing pages your ads send people to
How the Google Ads audit works
- Step 1
Connect
Link Google Ads and choose the accounts to audit.
- Step 2
Sync
The last 90 days of account data are pulled into Adviora.
- Step 3
Score
81 benchmarks run and roll up into one score.
- Step 4
Act
Read the analysis, share the PDF and fix what failed.
Each analysis run refreshes every report. Your plan sets how many runs you get each month. How we score.
What each number means
| Metric | What it measures | What to do with it |
|---|---|---|
| Benchmark score | Weighted result of all applicable checks, 0–100 | Fix failed tier-1 checks first; they carry the most weight. |
| Pass, warn, fail | The result of each benchmark | Work through fails, then warnings. |
| Evidence grade | What a result is based on: your account data, official guidance, AI-assisted review or manual review | Check AI-assisted and manual results before acting on them. |
| Cost per acquisition | Spend divided by conversions | Compare by campaign type before moving budget. |
Built for brands and agencies
In-house paid teams
Find wasted spend and tracking gaps in one pass.
Agencies
Open a pitch or a quarterly review with a scored audit.
Ecommerce
Shopping and Performance Max checks, including product image issues.
AEO score rose from 13.3% to 72.39% and our GEO score rose from 73.9%4 to 88.82%.
TEHTE India
Measure and convert
Fix your analytics so every visit is counted correctly, then rebuild the landing pages that turn visitors into customers. Start with Analytics Foundation.
See the Measure and convert planRather have us fix it?
Fixed-scope Action Packs, delivered by Adviora's delivery team.
G3Landing Page Conversion PackOn requestG2AI Traffic Attribution SetupOn requestG1Analytics FoundationOn requestGoogle Ads audit FAQ
No. It only reads data synced from Google Ads. Nothing in your account is changed.
The last 90 days of data from each account you choose.
The result says so and explains why. Some checks are marked for manual review instead of being guessed.
Only for the Shopping checks. Connect Merchant Center and those checks use your product data.