Analytics Foundation
Tracking you can trust, from first visit to conversion.
We set up or fix GA4, Google Tag Manager and Search Console, configure conversion and event tracking, and verify every part end to end.
14
business days from kickoff
3
tools: GA4, Tag Manager and Search Console
1
acceptance checklist, agreed up front
Is this for you?
You don’t trust your numbers
Conversions are missing, doubled or don’t match your CRM.
Tracking broke in a redesign
Tags stopped firing and nobody noticed.
You can’t see what drives leads
You know traffic, not which channels turn into customers.
What's included
- 1
Tracking plan
The conversions and events that matter, agreed with you.
- 2
GA4 and Tag Manager setup
Properties, tags, triggers and conversions configured.
- 3
Search Console
Verified and connected to GA4.
- 4
End-to-end verification
Every event tested and documented.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- Ad platform tracking and pixels, unless agreed at scoping
- Building a reporting dashboard
- AI traffic channel setup (AI Traffic Attribution Setup, G2)
What we'll need from you
- Admin access to GA4, Tag Manager and Search Console, or the ability to grant it
- Access to add code to your site
- Your cookie consent tool details, so tracking respects consent
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Plan
Tracking plan agreed.
- Phase 2
Build
Tags and conversions configured.
- Phase 3
Test
Every event verified.
- Phase 4
Acceptance
Documented and signed off.
Questions
We configure tracking to respect your consent tool. Choosing and configuring the consent tool itself is your responsibility. [Confirm]
No. We work in your existing properties where we can.
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.