AI Traffic Attribution Setup
See the visitors AI sends you.
Default analytics can misfile AI traffic: some AI assistants show up as referral or direct visits, and clicks from AI Overviews are counted as organic search. We set up custom channel groups and a dashboard so you can see it.
10
business days from kickoff
1
custom AI channel group
1
dashboard for AI traffic
Is this for you?
You can’t see AI traffic
It’s buried in referral, direct or organic.
You need to prove AI is worth it
Leadership wants numbers before investing in AI search.
You’re working on AI visibility
And need to measure whether it’s paying off.
What's included
- 1
Custom channel groups
AI assistants such as ChatGPT, Claude, Gemini, Perplexity and Copilot grouped into their own channel in GA4.
- 2
Dashboard
A report showing AI traffic, landing pages and conversions.
- 3
Reporting guide
What the data can and can’t show, so you read it correctly.
- 4
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- Fixing broken analytics (Analytics Foundation, G1)
- Rewriting historical data
- Tracking AI mentions that don’t send clicks (available on an Adviora plan)
What we'll need from you
- Admin or editor access to GA4
- Access to your reporting tool, if you use one other than GA4
- One person to review the dashboard
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Review
Current setup checked.
- Phase 2
Configure
Channel groups set up.
- Phase 3
Report
Dashboard built.
- Phase 4
Acceptance
Verified and signed off.
Questions
Custom channel groups apply to past data in GA4 reports, but some AI visits were never identifiable and can’t be recovered.
Not separately. Google counts those clicks as organic search, and we explain how to read around it.
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.