Know what your competitors are doing, and where you're ahead
Competitor Universe audits each rival's search, AI visibility, trust, tech stack, hiring and ads, then compares them with you, KPI by KPI.
Free. Just your email, no card and no account.| KPI | You | Them | |
|---|---|---|---|
| AEO score | 68 | 41 | Ahead |
| GEO score | 70 | 66 | Ahead |
| Referring domains | 612 | 2,900 | Behind |
| E-E-A-T | 58 | 47 | Ahead |
What is competitor intelligence?
Competitor intelligence in Adviora is a full audit of each rival you track: their keywords, backlinks, traffic estimates, AI visibility, trust signals, tech stack, hiring and ads. Every competitor is compared with your own site on the same scores, and changes are flagged after each audit.
Branded web mentions were the strongest correlate of brand visibility in Google's AI Overviews, across 75,000 brands.
Source: Ahrefs, 2025of B2B buyers used AI during a recent purchase, and 67% prefer to buy without talking to a sales rep.
Source: Gartner, 2026See the gap on every score
A one-page read of each competitor: how they position themselves, their scores, and where you're ahead or behind.
- GEO, AEO, backlinks, E-E-A-T, traffic and hiring scores
- Positioning summary in plain words
- Notes where your data and theirs are measured differently
Benchmark everyone on one screen
Put your domain next to every tracked competitor across every KPI.
- Side-by-side KPI table
- Sort by any metric
- Export for client reports
| Domain | AEO | GEO | Ref. domains |
|---|---|---|---|
| you.com | 68 | 70 | 612 |
| rival-a.com | 41 | 66 | 2.9K |
| rival-b.com | 58 | 64 | 1.1K |
See what they rank for
Each competitor's keywords, backlinks, traffic, top pages and AI visibility, with difficulty, priority and intent on every keyword.
- Keyword table with volume, difficulty and intent
- Top pages and backlink profile
- GEO and AEO view per competitor
| Keyword | Volume | KD | Intent |
|---|---|---|---|
| best crm india | 1.3K | 24 | Commercial |
| crm pricing | 880 | 37 | Transactional |
| what is a crm | 6.6K | 18 | Informational |
Spot moves before they show up in rankings
Tech stack, open roles, social and news activity, reviews and ads. Each audit is compared with the last, so you see what changed.
- Tech stack detection (CMS, analytics, frameworks)
- Hiring signals and personas
- Social posting, news, reviews, blog posts and ads
- Change Monitor across 7, 30 and 90 days, with PDF export
Watch the pages that signal a move
Pick the competitor pages that matter, such as pricing, careers or a product page, and Adviora checks them every 3, 6, 12 or 24 hours. When a page changes, you see the lines that were added and removed.
- Page type detected from the URL: pricing, careers, products, blog or about
- Added and removed lines for every change, newest first
- Check every watched page now, on demand
See what their customers say
Adviora pulls each competitor's recent Trustpilot and Google reviews and keeps the two sources separate, so ratings are compared like for like.
- Average rating per source, from recent reviews
- Share of reviews that get a reply
- Positive, neutral and negative split, based on star ratings
How competitor tracking works
- Step 1
Add
Add competitors per product, or accept the ones Adviora suggests.
- Step 2
Audit
Each competitor is audited on demand or with your runs.
- Step 3
Compare
Scores line up against yours, KPI by KPI.
- Step 4
Watch
Change Monitor compares each audit with the one before.
Each analysis run refreshes every report. Your plan sets how many runs you get each month. How we score.
What each number means
| Metric | What it measures | What to do with it |
|---|---|---|
| Average score gap | Your scores minus theirs, averaged | Negative? Start with the biggest single gap. |
| Referring domains | Unique sites linking to them | A big gap points to off-site authority work. |
| AEO / GEO | Their AI-answer readiness | If they lead, check which pages AI engines cite. |
| Hiring and ads signals | New roles and campaigns | Early warning of a push into your market. |
Built for brands and agencies
Brands
See exactly where a rival beats you, product by product.
Agencies
Open every pitch with a competitor teardown.
Multi-location
Different rivals in each market, tracked separately.
AEO score rose from 13.3% to 72.39% and our GEO score rose from 73.9%4 to 88.82%.
TEHTE India
Which plans include it
Essentials tracks 3 competitors and Growth tracks 8; Agency and Agency Pro pool 15 and 30. Each competitor audit counts toward your plan's audit allowance.
Compare plansRather have us fix it?
Fixed-scope Action Packs, delivered by Adviora's delivery team.
A1AI Visibility Baseline Auditfrom $750Competitor intelligence FAQ
From a third-party search data provider. Your own traffic comes from GA4, so the page notes when two numbers use different methods.
Yes. Add competitors per product, or accept the ones Adviora suggests.
Each competitor is audited on demand or with your runs.