Know which searches bring buyers, and which pages compete with each other
Keyword Universe joins Google Search Console with GA4, checks live Google results, and finds your own pages fighting over the same queries.
Free. Just your email, no card and no account.| Page | Top query | Clicks | Engaged |
|---|---|---|---|
| /mba-online | online mba India | 412 | 71% |
| /fees | mba fees | 238 | 64% |
| /admissions | how to apply | 190 | 58% |
What is Keyword Universe?
Keyword Universe is Adviora's search workspace. It shows which pages earn organic traffic and what they rank for, looks up volume and cost for any keyword list, flags pages competing for the same query, and checks who owns each feature on a live Google results page.
of referral traffic came from AI search in 2025, while organic search stayed the leading driver of conversions.
Source: BrightEdge, 2025Share of keywords showing a Google AI Overview rose from 6.49% in January 2025 to 24.61% in July, before settling at 15.69% in November.
Source: Semrush, 2025See what each page really ranks for
GA4 engagement joined to Search Console queries over a trailing 30 days, so you see traffic and intent together.
- Pages, queries, clicks and engagement in one table
- Filter by query text and report date
- Spot pages with traffic but weak engagement
| Page | Queries | Clicks | Engagement |
|---|---|---|---|
| /pricing | 38 | 1,204 | 62% |
| /features | 51 | 980 | 48% |
| /blog/guide | 122 | 2,310 | 71% |
Check the numbers for any keyword list
Paste the keywords you care about, choose the market and language, and get volume, CPC, competition and 12 months of seasonality.
- Measured in the country and language you sell in
- Optional live SERP snapshot per keyword
- Results cached for 24 hours to save credits
| Keyword | Volume | CPC | Trend |
|---|---|---|---|
| crm for small business | 2,900 | $1.80 | Rising |
| best crm india | 1,300 | $1.20 | Stable |
| free crm software | 4,400 | $0.90 | Seasonal |
Stop your own pages competing
Groups of your pages that compete for overlapping queries, scored and classified so you know which to merge, which to differentiate and which to leave alone.
- Groups scored by overlap
- Consolidate, differentiate or leave alone
- Up to 200 pages on Growth
See who owns the result page
Check a keyword's live Google results for featured snippets, People Also Ask, AI Overview, local pack, video and sitelinks, and whether your domain holds each one.
- Set the market, device and depth
- Shows which slots you own and who owns the rest
- Each check is on demand, so you spend credits only where it matters
Check a keyword before you write a new page
Before you commit to new content, Adviora checks whether one of your existing pages already covers the keyword, so you expand that page instead of creating a rival to it.
- Matched against the keywords each of your pages already ranks for
- Optional live Google check to see whether that page already ranks
- A clear answer: go ahead, or the page that already owns it
How Keyword Universe works
- Step 1
Connect
Link Google once to bring in Search Console and GA4.
- Step 2
Join
Adviora matches queries to pages and engagement.
- Step 3
Check
Look up metrics or live SERPs for the keywords you choose.
- Step 4
Act
Merge, rewrite or build pages from a ranked list.
Each analysis run refreshes every report. Your plan sets how many runs you get each month. How we score.
What each number means
| Metric | What it measures | What to do with it |
|---|---|---|
| Clicks and impressions | From Search Console, per query and page | High impressions and low clicks point to weak titles or snippets. |
| Engagement rate | From GA4, per landing page | Low engagement on a ranking page means the page misses the intent. |
| Search volume and CPC | Monthly volume and cost per click in your market | Prioritize terms with volume and commercial intent. |
| Cannibalization score | How much two or more pages overlap on queries | Consolidate high-overlap pairs first. |
Built for brands and agencies
Brands
Find the searches that convert and the pages that waste them.
Agencies
Give each client a clean keyword map, by market.
Multi-location
Measure the same terms in each country and language.
AEO score rose from 13.3% to 72.39% and our GEO score rose from 73.9%4 to 88.82%.
TEHTE India
Which plans include it
Essentials includes 500 tracked keywords and Growth 1,500; Agency and Agency Pro pool 3,000 and 6,000. Cannibalization checks start on Growth, with up to 200 pages.
Compare plansRather have us fix it?
Fixed-scope Action Packs, delivered by Adviora's delivery team.
E1Content Gap, 5 pagesfrom $1,600C2Technical Remediation, Standardfrom $1,200Keywords and search FAQ
No. It looks up metrics for a keyword list you provide. Organic Traffic Insights shows what your pages already rank for.
Yes, you need to connect to Google Search Console.
Adviora’s keywords data warehouse supports data from close to 100 countries globally.
No. Each check is on demand, so you spend credits only where it matters.