Site Migration Protection
Move your site without losing your search traffic.
Before a redesign, replatform or domain change, we audit what you have, map every redirect and check the new site before and after launch, so rankings and links carry over.
21
business days from kickoff
3
stages: before, during and after launch
1
acceptance checklist, agreed up front
Is this for you?
You’re changing platform, domain or URLs
Any of these can wipe out years of search visibility if handled badly.
Your site has a lot of history
Many pages, backlinks and rankings to protect.
Your launch date is set
You need a plan that fits the developers’ timeline.
What's included
- 1
Pre-migration audit
A full record of your current URLs, rankings, traffic and backlinks.
- 2
Redirect map
Every old URL mapped to its best new match.
- 3
Staging check
The new site checked for crawl, indexation, metadata and redirect problems before launch.
- 4
Post-launch verification
Redirects, indexation and traffic checked after go-live, with fixes flagged.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- Designing or building the new site
- Content rewriting
- Fixing problems that were already on the old site (Technical Remediation, C2)
What we'll need from you
- Access to the current site, the staging site and Search Console
- Your launch timeline and a developer contact
- A full URL list from the new site before launch
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Audit
Current site recorded.
- Phase 2
Map
Redirect map built and agreed.
- Phase 3
Pre-launch check
Staging tested.
- Phase 4
Post-launch and acceptance
Verified live and signed off.
Questions
At least [X] weeks before launch, so the redirect map and staging checks fit your schedule.
No. Some movement after a migration is normal. This pack is designed to keep it small and short-lived.
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.