Digital PR & Citation Placement
Earn coverage on publications that matter.
Five earned placements on publications relevant to your market, built from stories, data or expert commentary, to strengthen your authority with people, search engines and AI.
45
business days from kickoff
5
earned placements
1
acceptance checklist, agreed up front
Is this for you?
Nobody outside your site talks about you
You have no independent coverage to point to.
Competitors are quoted in the press
And those mentions feed into AI answers.
You need authority to grow
Your site is in good shape but lacks strong links.
What's included
- 1
Angle development
Stories, data or expert commentary that publications will want.
- 2
Target list
Relevant publications and journalists agreed with you.
- 3
Outreach
Pitching and follow-up until five placements are earned.
- 4
Coverage report
Every placement with links and dates.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- Paid or sponsored placements
- Original research costs, such as surveys, unless agreed at scoping
- Ongoing PR retainer (introduction to an agency partner)
What we'll need from you
- A spokesperson available for quotes and interviews
- Any data, stories or customer examples you can share
- Fast approvals, since news moves quickly
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Angles
Story ideas agreed.
- Phase 2
Targets
Publications agreed.
- Phase 3
Outreach
Pitching until placed.
- Phase 4
Report and acceptance
Coverage verified and signed off.
Questions
A published article on an agreed relevant publication that mentions you, ideally with a link. [Confirm definition]
Earned coverage depends on journalists’ schedules. That’s why we don’t buy it.
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.