What the checker looks for
Trust signals in seven groups: expertise and content; legal and compliance; identity and contact; reputation; schema and technical; trust and transparency; brand and culture. The free check covers the signals that can be judged from your homepage alone. The full 76-signal audit, across your whole site, is part of a paid plan.
How the score works
Your score is the share of the checked signals your homepage passes. Each signal in the result shows whether it passed, so you can see exactly what is missing. You can download the result as a PDF.
What it cannot tell you
E-E-A-T is the framework Google’s quality raters use. It is not a ranking factor, and Google says there is no E-E-A-T score. This checker shows whether the signals raters and AI engines look for are present; it cannot measure how Google rates your site, and no tool can.
What to do next
Fix the missing signals in order: an about page that names the company and its people, author bios, contact details, then legal pages and matching Organization markup. E-E-A-T for AI search explains each one. If you want the pages built, the E-E-A-T and Trust Foundation pack does it for $750 / ₹25,000.
Questions
Is E-E-A-T a ranking factor?
No. It describes what Google’s raters look for. The same signals help readers and AI engines trust a source.
Why only my homepage?
The free check judges what can be seen on one page. The full audit checks every signal across the site.