What the roadmap contains
A finding is not a task until it has an owner and a date. This sheet turns each finding from an audit, Search Console or an AI visibility report into one row you can sort, assign and close. If you track Answer Engine Optimization (AEO) work, it goes in the same sheet as the SEO work.
Each column, and how to fill it:
- Finding. What you observed, with its source and date.
- Task. The fix, written as a verb.
- Channel. Google, AI engines, or both.
- Pages affected. The URLs, or "site-wide".
- Evidence tag. Where the finding came from: audit, Search Console, panel run or GA4.
- Impact (1 to 3). How much the fix moves visibility if it works.
- Confidence (1 to 3). How sure you are that it will work.
- Effort (S, M, L). Small, medium or large.
- Owner. One named person or role.
- Due date. One date.
- Status. Open, in progress, shipped or dropped.
- Re-check date and what to re-check. When you will look again, and at what.
- Pack, if we do it for you. The fixed-price Action Pack that does the work, if you want our team to do it.
Impact, confidence and effort are the ordering fields: sort by impact, then by effort.
The filled example: our own fix list, 19 October to 1 November 2026
These are real rows from the fix list we wrote for adviora.ai, with the dates and the owners (by role) left in. Where we started, on 15 October 2026: an audit score of 57 out of 100, named in 0 of 15 unbranded AI answers, 0 AI citations, 6 linking sites and 74 clicks in the quarter to 13 October. The impact, confidence and effort ratings are illustrative. We report no results from these tasks here.
| Finding | Task | Channel | Pages affected | Evidence tag | Impact (1-3) | Confidence (1-3) | Effort (S/M/L) | Owner | Due date | Status | Re-check date and what to re-check | Pack (if we do it for you) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Trailing-slash duplicates and 11 old URLs returning 404 (audit, 15 Oct 2026) | Redirect with 301s | Duplicate and old URLs | Audit | 2 | 3 | S | Developer | Week 1 (19-25 Oct) | Not yet verified | Crawl again: 0 duplicate or 404 URLs | - | |
| 38 broken internal links (audit fix 4) | Fix the 38 links | Both | Pages with broken links | Audit | 2 | 3 | S | Developer | Week 1 (19-25 Oct) | Not yet verified | Crawl again: 0 internal 4xx | - |
| robots.txt groups conflict; result URLs for /audit-report?... are indexable (audit fix 7) | Rewrite robots.txt and send X-Robots-Tag noindex for result URLs | Both | robots.txt, /audit-report | Audit | 3 | 3 | S | Developer | Week 1 (19-25 Oct) | Not yet verified | Search Console robots.txt report: 0 warnings | AI Crawler Access and Technical Fix, $650 / 22,000 |
| demo.adviora.ai is reachable and was cited by Claude as an Adviora source (audit fix 8; panel run, 15 Oct 2026) | Put the demo host behind login | Both | demo.adviora.ai | Audit, panel run | 2 | 3 | S | Developer | Week 1 (19-25 Oct) | Not yet verified | Host no longer cited in AI answers on the next panel run | - |
| Homepage title is generic; no WebSite, Organization or SoftwareApplication markup (audit fixes 1 and 3) | Rewrite the title; add the three markup types | Both | Homepage, site-wide | Audit | 3 | 3 | M | Developer | Week 2 (26 Oct-1 Nov) | Not yet verified | Rich result test passes; title shown in Search Console | Schema Markup Implementation, $650 / 22,000 |
| About page lacks legal entity, founders and support email; five articles bylined "Organisation" (audit fix 10) | Add the facts; re-byline the five articles | Both | About, five articles | Audit | 2 | 3 | M | Content lead | Week 2 (26 Oct-1 Nov) | Not yet verified | Entity named correctly on the next panel run | E-E-A-T and Trust Foundation, $750 / 25,000 |
| GA4 lead events and UTM tags (Phase 1 fix log) | Set up GA4 lead events and UTM tags | Both | Site-wide | GA4, fix log | 2 | 3 | S | SEO lead | Week 1 (19-25 Oct) | Not yet verified | Events visible in GA4 after one week | - |
| Bing Webmaster Tools submission (Phase 1 fix log) | Submit to Bing Webmaster Tools | Google, AI engines | Site-wide | Fix log | 1 | 3 | S | SEO lead | Week 1 (19-25 Oct) | Not yet verified | Pages indexed in Bing after 30 days | - |
The Status column shows what had shipped by 3 December 2026.
The blank template
Download the sheet and copy it into the spreadsheet tool you already use. It is free to copy and adapt, and there is no sign-up.
Download the blank template (CSV) · Download the filled example (CSV)
The blank sheet has these columns: Finding, Task, Channel, Pages affected, Evidence tag, Impact (1-3), Confidence (1-3), Effort (S/M/L), Owner, Due date, Status, Re-check date and what to re-check, Pack (if we do it for you).
How to review it weekly
- Sort by impact, then by effort, and work from the top.
- Close the rows whose re-check date has passed, and record what moved and what did not.
- Add a new finding only with a source tag and a date.
- When you re-check an AI visibility row, keep the prompt set and the date range the same as the first run, so the two runs can be compared. See AI share of voice: define the denominator.
If your rows come from an audit, run a full AI visibility audit yourself first.
Where the fixes come from
The free AI visibility checker produces the first rows: it ranks your top three fixes. Each Action Pack maps to a type of row, at a fixed price: AI Crawler Access and Technical Fix, $650 / 22,000, for crawler access; Schema Markup Implementation, $650 / 22,000, for markup; E-E-A-T and Trust Foundation, $750 / 25,000, for trust pages; and AI Answer Readiness Full Stack, $2,400 / 78,000, for all of it. See what to fix first for AI search visibility, and how Adviora ranks fixes.