Content Refresh
Bring your existing pages back to life.
We rewrite up to ten existing pages for answer-first structure and current search intent, so they work for today’s readers, search engines and AI.
28
business days from kickoff
10
existing pages rewritten, up to
1
acceptance checklist, agreed up front
Is this for you?
Good pages are losing traffic
Pages that used to perform have slipped.
Your content is out of date
Old facts, old products or old advice.
AI engines skip your pages
The answers are buried in long, unstructured text.
What's included
- 1
Page selection
Up to ten pages chosen from your data, prioritized by potential.
- 2
Rewrite for intent
Each page updated to match what searchers want now, with facts refreshed.
- 3
Answer-first structure
Direct answers, clear headings and scannable sections.
- 4
Metadata and links
Titles, descriptions and internal links updated.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- New pages (Content Gap, E1)
- Design changes to page templates
- Ongoing content updates (introduction to an agency partner)
What we'll need from you
- Editor access to your website
- A subject-matter reviewer for accuracy
- One person who approves work within [X] business days
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Select
Pages agreed.
- Phase 2
Rewrite
Updated drafts.
- Phase 3
Review
You approve.
- Phase 4
Publish and acceptance
Published and signed off.
Questions
No. We keep URLs so existing rankings and links carry over.
From your traffic, ranking and Content Intelligence data, agreed with you at scoping.
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.