Comparison & Alternative Pages
Be there when buyers compare their options.
Five competitor comparison or "alternative to" pages, the highest commercial-intent content you can publish, written to be fair, accurate and useful.
28
business days from kickoff
5
comparison or alternative pages
1
acceptance checklist, agreed up front
Is this for you?
Buyers compare you with competitors
And the comparisons they read are written by someone else.
You want high-intent traffic
People searching "X vs Y" or "alternative to X" are close to buying.
AI answers compare you unfavorably
Engines need accurate comparison content to draw on.
What's included
- 1
Comparison selection
Five competitor or alternative pages chosen from search demand.
- 2
Fair, fact-checked comparisons
Features, pricing models and fit compared using public information.
- 3
Structured for decisions
Tables, verdicts and direct answers buyers and AI can use.
- 4
Published or ready to publish
Published with editor access, or handed over.
- 5
Scope Snapshot and acceptance checklist
Everything agreed in writing before work starts, and checked item by item at the end.
Not included
- Legal review of competitor claims (your adviser should approve)
- Paid ads for comparison terms
- Ongoing updates as competitors change
What we'll need from you
- Editor access to your website
- Accurate, current details of your own product and pricing
- Legal or compliance sign-off where your industry requires it
Before you start
We scope this pack from your free audit. No audit yet? Run the free one first. It only needs your email.
How it runs
- Phase 1
Select
Five comparisons agreed.
- Phase 2
Research and write
Facts checked and pages drafted.
- Phase 3
Review
You and your legal adviser approve.
- Phase 4
Publish and acceptance
Published and signed off.
Questions
Yes, when it’s accurate and balanced. We use only verifiable public information and date every claim.
You do, or an agency partner. Comparisons go stale as products change.
No. You only need an email address.
Want this pack when it opens?
Register interest and we will tell you when it opens.