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5 published pieces on Adviora

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ChatGPT Ads13 min read

ChatGPT Ads: Create, Manage and Measure Campaigns

ChatGPT Ads replaces simple keyword matching with conversational relevance. Here is how to build, manage and measure campaigns—and what early US and European evidence really shows. Create one campaign per business objective, separate ad groups by decision context, write several genuinely distinct ads for each offer, send every click to the closest matching landing page, and install conversion measurement before launch. Judge the channel on qualified outcomes—not novelty, screenshots or CTR alone.

AI Visibility10 min read

2026 Search Strategy: Google and AI Assistants | Adviora

A 2026 search strategy should treat one content asset as the input to four surfaces: ranked blue links, answer boxes such as featured snippets and People Also Ask, Google's AI Overviews and AI Mode, and third-party assistants like ChatGPT, Claude and Perplexity. The first three depend on ordinary Search eligibility — indexed, snippet-eligible, technically sound. The fourth depends on a separate decision most teams never make deliberately: which AI crawlers you allow, and whether you have distinguished training crawlers from search crawlers in robots.txt.

GEO & AEO (AI Visibility)13 min read

Google's AI Optimization Guide, Decoded (2026)

Google's AI Optimization Guide, published 15 May 2026, states that no special optimisation is required for generative AI search: “You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in Google Search”, “There's no requirement to break your content into tiny pieces”, “You don't need to write in a specific way just for generative AI search”, and “Structured data isn't required for generative AI search”. Eligibility for AI Overviews and AI Mode is narrow and technical — the page must be indexed, eligible to appear in regular Search with a snippet, and meet Search technical requirements. A nosnippet directive or an aggressive max-snippet removes you.