Execution & Recommendation Engine· 9 min read
The CMO Marketing Dashboard: 8 Metrics That Matter
A CMO marketing dashboard should carry eight metrics: organic clicks, the impressions-to-clicks gap, AI citation coverage, share of voice, Core Web Vitals at the 75th percentile, trust and E-E-A-T posture, paid efficiency measured from the search terms report, and marketing-sourced pipeline. Each earns its slot by changing a decision. Anything that only ever goes up, or that cannot be traced to a source definition, belongs in an appendix rather than on the dashboard.